Brand & Digital Design
I help ambitious brands clarify their positioning, communicate authentically, and create high-performing digital experiences.
What I do
Services.
I help you get clear on what your brand stands for, who you're really speaking to, and how you show up in your market. Together we'll unpack your offer, audience and competition, then shape a practical brand position and voice you can use to guide your decisions and communication.
I create visual identities that feel true to you and recognisable to your audience. That means a considered logo, colour palette, typography and layout system that work together across print and digital. You'll have a clear set of assets and guidance so everything you put out feels consistent and intentional.
I design and build bespoke websites that look good, load fast and are easy to use. The focus is always on what you want visitors to do next – enquire, book, donate, subscribe or buy – and making that journey as simple as possible across mobile and desktop.
I help you find clear, honest language for your brand. From website copy and landing pages to campaign messaging, I focus on saying the important things simply, in a voice that feels like you. The aim is to connect with the right people, support search where it matters, and move them towards action without sounding pushy.
I look after the behind-the-scenes work that keeps your website healthy. Hosting, updates, backups and security are monitored and managed, and I'm on hand to fix issues or make small changes as your needs evolve. You get one person who knows your site, your tools and your brand.
Recent writing
Writing.
The curious case of the orange buttons
I spent years learning why orange is hard to work with. When a friend ignored my advice and used it anyway, I realised the problem wasn't the colour; it was that I'd never actually explained myself.
How I think about the use of AI in design
AI hasn't made my work easier. It's made it bigger. The constraints used to come from the world. Now I have to bring them myself, and that turns out to be more difficult and more interesting than I expected.